One of the most recent and special projects that we took on, is our survey for the fashion brand “Judah club”. After extensive exploring and checks in Judah’s website, we aimed and managed to find errors occurred during the user’s experience. Moreover, we achieved to come up with some innovative ways and make recommendations to Judah, in order to improve the function, structure and avoid many possible errors in its website as profitably as it can be accomplished. And last but not least, by making the personas of the user- costumer we made it easier to respond better and better to the needs of Judah’ s target audience.